Deadlines and Branding
Deadlines and Branding
When things can't be done one way, rebranding can be a possible answer...
Some of the most successful ideas ever sold, or implemented, started off badly. The name was bad, the logo looked terrible or the message was presented poorly. What’s the slogan… If at first you don’t succeed, try, try again.
The Interstate Bridge Replacement (IBR) is in continuation mode. Concepts, designs and development continue with no real end in sight. Actually, that would be with no beginning in sight.
Meanwhile, the Joint Committee on Transportation (JTC) will be traveling across Oregon to discuss its “Transportation Package Tour to Focus on Maintaining a Safe, Functional, Efficient System.” Effectively, the JCT wants to discuss with us various ways we can keep moving Oregon forward.
Rebranding is never popular with those that own the orignal idea… but it can be very profitable…
In Short
Article 1 - The Interstate Bridge Replacement has been in the making for many years. Talk, planning and design has moved forward but not at the pace many have wanted nor that has been promised. And with every delay the price goes up.
Joe Cortright outlines some of the issues the delays have caused and the potential effect they might have on moving forward.
Article 2 - In late 2023 thru early 2024, the Special Subcommittee of the Joint Committee on Transportation circulated around the Portland area. Their goal, to hear what the people thought about tolling.
Now, in this letter from the JCT, we understand that the committee itself will be making 12 stops to share remedies of how to provide stable funding for Oregons tranportation system… aka, ODOT.